New Market Realities: Strategic Adaptation in Business and Sustainable Value Creation

May 12 - 13, 2026 - Grand Hotel BELLEVUE****, Horný Smokovec, High Tatras, Slovak Republic
Štefan Bojnec (PhD) is Professor of Economics and Head of the Department of Economics at the Faculty of Management, University of Primorska, Koper-Capodistria, Slovenia, and Lead Researcher at the Institute of Economic Policy and Finance, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Slovakia. His international academic career spans particularly Southeast, Central and Eastern Europe (SCEE), and Asia. He has served as a researcher and visiting professor at numerous institutions, including at IAMO in Halle (Saale), Germany, where he is member of the Scientific Advisory Board. He has contributed extensively to fields such as transition and reform processes in SCEE, European integration, enterprise and agricultural economics, international economics, sectoral, rural and regional development, and sustainable economic development. With more than 2,100 bibliographic records, including over 380 peer reviewed scientific articles, he is among Slovenia’s most prolific and cited economists, awarded with the Slovenian state Zois recognition.
Štefan Bojnec (PhD) is Professor of Economics and Head of the Department of Economics at the Faculty of Management, University of Primorska, Koper-Capodistria, Slovenia, and Lead Researcher at the Institute of Economic Policy and Finance, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Slovakia. His international academic career spans particularly Southeast, Central and Eastern Europe (SCEE), and Asia. He has served as a researcher and visiting professor at numerous institutions, including at IAMO in Halle (Saale), Germany, where he is member of the Scientific Advisory Board. He has contributed extensively to fields such as transition and reform processes in SCEE, European integration, enterprise and agricultural economics, international economics, sectoral, rural and regional development, and sustainable economic development. With more than 2,100 bibliographic records, including over 380 peer reviewed scientific articles, he is among Slovenia’s most prolific and cited economists, awarded with the Slovenian state Zois recognition.
Michael Christofi is Professor of Entrepreneurship, Management and Innovation. His research interests lie on the interface of innovation, marketing and entrepreneurship, family business, and information technology. He is Senior Editor of Information Technology & People and Associate Editor of International Marketing Review. Michael’s research has been cited over 10,000 times, leading him to be ranked among the top 2% of scientists from Stanford University. His research work has been published in premier publication outlets, such as in Journal of Product Innovation Management, Risk Analysis, British Journal of Management, Journal of World Business, Journal of Business Ethics, Technovation, Human Resource Management Review, Journal of Business Research, Technological Forecasting & Social Change, International Journal of Human Resource Management, International Business Review, and International Marketing Review, among others. He has also co-authored several book chapters and won various awards for his research work and academic service. He has also guest-edited more than 20 special issues of leading academic journals such as, British Journal of Management, Journal of Business Ethics, Technovation, International Journal of Entrepreneurial Behavior and Research, European Journal of Marketing, Journal of Business Research, Technological Forecasting & Social Change, International Marketing Review, and European Management Journal, among others.
Michael Christofi is Professor of Entrepreneurship, Management and Innovation. His research interests lie on the interface of innovation, marketing and entrepreneurship, family business, and information technology. He is Senior Editor of Information Technology & People and Associate Editor of International Marketing Review. Michael’s research has been cited over 10,000 times, leading him to be ranked among the top 2% of scientists from Stanford University. His research work has been published in premier publication outlets, such as in Journal of Product Innovation Management, Risk Analysis, British Journal of Management, Journal of World Business, Journal of Business Ethics, Technovation, Human Resource Management Review, Journal of Business Research, Technological Forecasting & Social Change, International Journal of Human Resource Management, International Business Review, and International Marketing Review, among others. He has also co-authored several book chapters and won various awards for his research work and academic service. He has also guest-edited more than 20 special issues of leading academic journals such as, British Journal of Management, Journal of Business Ethics, Technovation, International Journal of Entrepreneurial Behavior and Research, European Journal of Marketing, Journal of Business Research, Technological Forecasting & Social Change, International Marketing Review, and European Management Journal, among others.





Funded by the EU NextGenerationEU through the Recovery and Resilience Plan for Slovakia under the project No. 09I01-03-V04-00094

Decarb track is a research initiative focused on supporting environmental transformation in the agri-food sector. The project enables agri-food enterprises to prepare for the economic reality in line with GPP requirements, while enhancing their market competitiveness.
Kód projektu: 09I04-03-V02-00054


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Faculty of Economics and Management
Slovak University of Agriculture in Nitra
